He's loud, forthright, energised, open minded and, like a true heretic, the "holder of unorthodox opinions".
Meet a man who really believes business must become more creative.
As a card-carrying member of The Audacity Group, Mark encourages business people to rethink their parameters.
In his keynotes, Mark takes on conventions and orthodoxies in that characteristic "take no prisoners" voice.
Mark's articles raise possibilities for change and rage against dumbass acceptance.
Mark gets up close and heretical in workshops and facilitated sessions that pull the wings off assumptions.
Can we talk?
Joan Rivers’ famous phrase has taken on new meaning with news that Facebook, My Space and Google are all making sharing noises in the social network space. Suddenly, proprietary social networking it seems is out the window – and everyone wants to get together. …
posted: 14/05/2008
What will you label them? Food for thought.
In the crowded, hyper-competitive world of FMCG, food brands live and die on their perceptions of trust and truth. After all these are products we feed to ourselves and our families. And with so many brands flogging the fact that they are fat free, sugar free, glutin free or contain added vitamins and minerals, we’ve been conditioned as consumers to include label-gazing as part of our purchase routines. Conditioned and convinced. …
posted: 13/05/2008
Cause and effect
Another one of the things we talked about in Sydney last week was the rising importance of CSR issues for investors – and the implication that environmental and social issues were becoming key considerations for companies looking to grow their investor brand. …
posted: 12/05/2008
I’ve just accepted the role of editor at allaboutbranding.com
It’s an enormous thrill to be able to announce that I have been offered, and have accepted, the role…
www.allaboutbranding.com
www.sethgodin.com
www.brandingdiva.com
http://theworldsbiggestblogparty.com/
