He's loud, forthright, energised, open minded and, like a true heretic, the "holder of unorthodox opinions".
Meet a man who really believes business must become more creative.
As a card-carrying member of The Audacity Group, Mark encourages business people to rethink their parameters.
In his keynotes, Mark takes on conventions and orthodoxies in that characteristic "take no prisoners" voice.
Mark's articles raise possibilities for change and rage against dumbass acceptance.
Mark gets up close and heretical in workshops and facilitated sessions that pull the wings off assumptions.
Flagging the issue
This morning, on our national day, I chime in with my views on how we might approach resolving our national flag debate . I really like Gren’s points about why the fern might suit us as a national sporting symbol, but lacks the back-story and arguably the depth to represent us a national symbol.
…
posted: 6/02/2010
What do you really want from your innovation programmes?
Search engines are an example of redundant excellence. Anyone can search. For anything. And once, when the internet was a big, expanding and mysterious mass, that was enough. It was exciting just to see what showed up - right or wrong, good or bad. And to witness the sheer volume of possibilities. …
posted: 16/01/2010
The new CEO?
No surprises that Apple was named Brand of the Decade by Adweek. But an important insight in the accompanying write-up: “Most brands are run by committee, but this one is the embodiment of a living, breathing person … Of course it helps when you're a brilliant marketer who happens to be the CEO.” …
posted: 16/12/2009
