He's loud, forthright, energised, open minded and, like a true heretic, the "holder of unorthodox opinions".
Meet a man who really believes business must become more creative.
As a card-carrying member of The Audacity Group, Mark encourages business people to rethink their parameters.
In his keynotes, Mark takes on conventions and orthodoxies in that characteristic "take no prisoners" voice.
Mark's articles raise possibilities for change and rage against dumbass acceptance.
Mark gets up close and heretical in workshops and facilitated sessions that pull the wings off assumptions.
Why most advertising doesn’t wash
The outrageously scary washing machine for sale seems to have the whole country in its grip. It even featured on the national news tonight. Gorgeous writing. And if you have the time, the questions and answers are an absolute scream. …
posted: 12/06/2009
What’s really being bailed out at GM?
Can’t help wondering whether the American Government’s decision to take over ownership of GM is not dissimilar to the last Commander-in-Chief’s famous cry of “mission accomplished”. …
posted: 10/06/2009
Cooking up a controversy?
When Gordon Ramsay insults an Australian TV reporter, is he hurting or helping his brand? And when the Australian Prime Minister, no less, expresses outrage at his antics, does that help or hinder public perceptions of the celebrity chef? How far is too far when your whole brand is built on being notorious? And does it even matter if you’re serious or not? …
posted: 10/06/2009
