He's loud, forthright, energised, open minded and, like a true heretic, the "holder of unorthodox opinions".
Meet a man who really believes business must become more creative.
As a card-carrying member of The Audacity Group, Mark encourages business people to rethink their parameters.
In his keynotes, Mark takes on conventions and orthodoxies in that characteristic "take no prisoners" voice.
Mark's articles raise possibilities for change and rage against dumbass acceptance.
Mark gets up close and heretical in workshops and facilitated sessions that pull the wings off assumptions.
For your information: why so many brands are not listened to
The insurance company wrote to me again. That can only mean it’s a bill or a change in policy. Either way it’s more expensive – literally, because I’m paying more, or metaphorically because I’m getting less for the money I do pay. …
posted: 26/01/2012
Likeable brands: Debating the value of Likes.
If brand owners are buying Likes on Facebook, what are they actually worth?, asks Alexis Dormandy in this recent article in The Telegraph. “Can we really value a ‘Like’ or a ‘Follow’ when so many of them are bought rather than earned?” …
posted: 23/01/2012
The future of brands: 7 takes from Jim Stengel
Recently, Jim Stengel, the former global marketing officer at P&G, opened up on his blog on what he perceives as the future of marketing. I very much liked what he had to say. My takes and comments. …
posted: 16/01/2012
Upheavals - now available in two flavours
For some time now, my friend Simon Young has been bugging me to incorporate comments for Upheaval po…
Upheavals - Wordpress edition
The Audacity Group
Evan Carmichael
