He's loud, forthright, energised, open minded and, like a true heretic, the "holder of unorthodox opinions".
Meet a man who really believes business must become more creative.
As a card-carrying member of The Audacity Group, Mark encourages business people to rethink their parameters.
In his keynotes, Mark takes on conventions and orthodoxies in that characteristic "take no prisoners" voice.
Mark's articles raise possibilities for change and rage against dumbass acceptance.
Mark gets up close and heretical in workshops and facilitated sessions that pull the wings off assumptions.
Brands shouldn’t try to make sense
The flipside of a marketplace where brands encourage people to buy for emotive reasons is that brands also need to counter consumers’ personal reasons not to buy. …
posted: 19/05/2012
Customer service is worthless
We shouldn’t even think of “customer service” as being about something that is valuable to customers. The reasons are simple. We live in a service-focused age, and the people who buy from your brand know they’re customers. So “customer service” does not describe anything customers don’t expect and it certainly doesn’t envelope anything of particular value to them. …
posted: 11/05/2012
Strategy: why the 2% is so critical
As part of making his case for why execution rules over strategy, and particularly why spending too much time on strategic thinking is a waste of time , Tom Peters features a quote from Al McDonald that unequivocally states the views of the former Managing Director of McKinsey & Co on strategic planning. “Never forget implementation, boys. In our work, it’s what I call the ‘last 98 percent’ of the client puzzle.” …
posted: 7/05/2012
Upheavals - now available in two flavours
For some time now, my friend Simon Young has been bugging me to incorporate comments for Upheaval po…
Upheavals - Wordpress edition
The Audacity Group
Evan Carmichael
