Bring on heresy^?

We live in a world of morbid orthodoxy, where sexy buzzwords and acronyms have replaced original and lucid thinking. This is meant to be the age of ideas, and yet too many organisations are looking for a panacea, and guess what! it's the same panacea as everyone else.

Organisations are spending more and more money to become more and more like one another ... and then wondering why everything seems so much more competitive. Why wouldn't it be? as conformity continues to encroach, there are more and more companies in every sector but actually less and less real choice for customers.

Problem: who's going to engage with a company that is just another copy, when there's a cheaper or more convenient copy elsewhere?

Mark Di Somma goes after unique ideas that have the most traction for customers. Because competitiveness is all about attention, engagement, loyalty and challenge. It's about being really different from the norm - having the inside running competitively because you are outside the status quo.

Creative leadership demands not just the ability to seek out and resolve a different world view for your organisation, but the passion and the commitment to help others believe in it too. It is an attribute most often learned rather than inherited. And it appeals to the maverick rather than the meek. Read on if you're a rebel …