Mark Di Somma

Meet a man on a mission to make business more creative and courageous - by speaking out about the ideas that herald opportunities for creating truly competitive difference.

His presentation style - crunching rhetoric reinforced by flawless logic and a wonderfully creative approach - is delivered in that distinctive "take no prisoners" voice.

Mark has an Honours degree in History and 20 years experience as a writer, strategist and thinker in the communications industries. He has played a central role in forging ambitious brand strategies, communications and branded culture change programmes for organisations as diverse as Vodafone, KPMG, law firm Kensington Swan, international care agency The Order of St John, AMP, Baycorp Advantage and Tourism New Zealand.

Mark's great strength is his diversity of experience, his unique blend of creative and strategic skills and the fact that he has worked across a wide range of sectors, and addressed many different challenges - everything from futures and options to energy, property development, insurance, telecommunications, ICT, health, liquor and law.

Mark is a regular speaker at conferences and an experienced workshop facilitator. He is a founding contributor to www.allaboutbranding.com and publishes regularly on that site. Mark also leads brandthinking company The Audacity Group (www.audacity.co.nz).

His philosophy - "if you're not scared, your customers are bored" - advocates unequivocally for businesses, organisations and corporates to adopt intelligent approaches that turn customers on and get people inside organisations pumped to compete.