Upheavals

Role play

No surprises that Apple was named Brand of the Decade by Adweek. But an important insight in the accompanying write-up: “Most brands are run by committee, but this one is the embodiment of a living, breathing person … Of course it helps when you're a brilliant marketer who happens to be the CEO.”

Perhaps it shouldn’t be a matter of coincidence. Perhaps the most important criteria for being CEO should be that you are a proven marketer as well as an excellent leader.

Markets change. Why shouldn’t roles?

POSTED: Wednesday, 16 December 2009