Upheavals

Amazing experiences – true or false?

Today I found a review of Lisa Johnson and Andrea Learned’s book Don’t Think Pink, which is about how to effectively market to women. One of the key points they make in the review is the difference between visible marketing and transparent marketing. Read on

category: Femonomics | posted: 30/04/2008

Sisters are …

Further proof of the power and importance of femonomics. Holly Buchanan reports that women entrepreneurs are growing businesses at nearly twice the rate of all firms. Read on

category: Femonomics | posted: 17/03/2008

Men marketing badly

Copywriting supremo Holly Buchanan at Future Now Inc has released a PDF detailing The Seven Biggest Mistakes in Marketing to Women Online. Read on

category: Femonomics | posted: 8/01/2008

Tis the season not to trust men

Further proof that femonomics is alive and well at Xmas here in New Zealand. Read on

category: Femonomics | posted: 12/12/2007

Not looking, just comparing

Is that a bigger pay-packet in your pocket or are you just pleased to see me? Read on

category: Femonomics | posted: 24/11/2007

More proof of femonomics

Still not convinced on the femonomics argument? Perhaps this study from Saatchis of women shoppers in the UK might help change your mind: Read on

category: Femonomics | posted: 20/11/2007

New article on Femonomics now posted

Thanks for all the feedback this week. As promised, here's the new article on the case for femonomics. Read on

category: Femonomics | posted: 16/11/2007

Missing the boat (Part 5 of 5)

There can be little doubt that as women become even more aware of their financial influence and economic strength that the ‘push’ dynamics of a few will become the ‘pull’ dynamics of the many, as women demand more respect, attention and business done their way. Organisations will have no choice but to regear their cultures and adjust their decision making when pressure turns to shove on the bottom line. That means not just new attitudes to female customers, but new service models and ways of selling that gel with the way women like to buy. Read on

category: Femonomics | posted: 16/11/2007

Celebration is the most powerful endorsement (Part 4 of 5)

Today - why celebration of all that women are achieving has the opportunity to turn the world’s biggest market into a powerful endorser of your position. Read on

category: Femonomics | posted: 15/11/2007

Cause as a purchase decision (Part 3 of 5)

Today – why doing good is becoming a buying filter, for and against purchase. Read on

category: Femonomics | posted: 14/11/2007

The next era of CRM (Part 2 of 5)

Today – where CRM must go. Read on

category: Femonomics | posted: 13/11/2007

The search for a new kind of value (Part 1 of 5)

My new article – Femonomics must change the way we sell – will be released on Friday. In it, I explore some of the implications for male marketers of a burgeoning participation by women in the paid workforce. Read on

category: Femonomics | posted: 12/11/2007

Femonomics rising

Does your brand have a distinctly feminine side? It needs to. Read on

category: Femonomics | posted: 24/10/2007