Upheavals
The clarity of light
Tactics are like torchlight. You switch them on, they show you a way forward, you act on them there and then. They’re logical, reactive, contemporary. Your customers and your competitors probably see and react to them in exactly the same light.
Great strategy though is like starlight. What you’re seeing coming out of a company now was established and agreed upon a long way back. It started its journey many many years ago, has been influencing the way the company thinks and competes for ages, and has taken all this time to become visible.
You’re only aware of it now because it’s finally made it to your retinas.
Here’s the amazing bit. What you cannot see, because it’s nowhere near reaching you, is the strategy that these companies are creating right now for the markets of tomorrow..
Two things about that matter.
It takes that long to run the game. And it takes that long to make sure you get it right.
POSTED: Monday, 20 April 2009
Suggest your own upheavals by writing to us with your thoughts on a critical issue facing business today. Reach Mark directly at mark@markdisomma.com
