Upheavals
Cooking up a controversy?
When Gordon Ramsay insults an Australian TV reporter, is he hurting or helping his brand? And when the Australian Prime Minister, no less, expresses outrage at his antics, does that help or hinder public perceptions of the celebrity chef? How far is too far when your whole brand is built on being notorious? And does it even matter if you’re serious or not?
Which reminds me (I’m not quite sure why). There’s something I’ve always wanted to ask the deliciously belligerent and combative writer John Pilger: What the hell would you do if everyone started agreeing with you?
The whole point of feathers is to ruffle them. No feathers - and you’re plucked.
POSTED: Wednesday, 10 June 2009
Suggest your own upheavals by writing to us with your thoughts on a critical issue facing business today. Reach Mark directly at mark@markdisomma.com
