Upheavals
How badly will Woods be knocked?
James Surowiecki writing in the New Yorker makes an important point about what may happen to Woods’ bankability.
As he points out: “the scandal may well narrow his appeal, turning him from someone whose virtues seemed relevant to many fields of work into someone whose virtues apply mainly to golf …“
There’s little doubt that Tiger Woods will be back. That’s not the issue. Surowiecki’s point is - not if, but where?
Great pitchmen and women don’t always die. After the scandal, there’s almost always a comeback. And yet, for all the hoopla that a return generates, the once-lauded seldom seem as relevant as they once seemed. In the interim, something in the public imagination has been lost.
And it is this. What they once stood for just doesn’t seem quite so important, so applicable, so invincible, so utterly desirable anymore.
POSTED: Tuesday, 15 December 2009
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