Upheavals
Role play
No surprises that Apple was named Brand of the Decade by Adweek. But an important insight in the accompanying write-up: “Most brands are run by committee, but this one is the embodiment of a living, breathing person … Of course it helps when you're a brilliant marketer who happens to be the CEO.”
Perhaps it shouldn’t be a matter of coincidence. Perhaps the most important criteria for being CEO should be that you are a proven marketer as well as an excellent leader.
Markets change. Why shouldn’t roles?
POSTED: Wednesday, 16 December 2009
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