In Depth

Mark's workshops attack your problems with zest, fun, passion and answers that you can take away and apply. Choose from one of the following if it suits you - or bring us an issue.

Brand promise: Make them a promise they can't refuse - and deliver on it!

Powerful brands make powerful promises to their people and their customers. But a promise is much more than just a form of words: it's a spirit that must be distinctive, achievable, competitive and carried through everything you say and do as an organisation if you are to ring true. To achieve that, you need to fully understand what you have signed up to. This programme focuses on aligning what you promise with what you say.
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Brand communications: Wallop the weasel - how to find your truth

It's amazing the number of organisations that feel they are speaking volumes when in fact they are saying very little - at least, very little that is interesting, original or different. It takes discipline and insight to achieve communications that truly resonate; that represent you faithfully and position you distinctively. This programme is about resisting the urge to justify in favour of an approach that is on target and on the money!
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Brand story: What's the story? The legend of your brand

Stories are the backbones of pwerful brands. They provide communicators, decision makers and staff with a roadmap for where the brand has been, and where it is heading. Every strong brand is backed by a powerful brand story that weaves together all the brand elements into a single and compelling tale packed with truth, insights and compelling ideas. This programme will help you focus your many ideas and opportunities into a rich and powerful narrative.
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Brand online: Curioser and curioser – creating allure online

Companies spend thousands on their websites, and yet the content for far too many of them is trite. In this workshop Mark explores how to brand your way onto the internet and into the hearts of your customers. From the branding strategy behind the site to the spirit behind the words and even the updates that keep it fresh, this workshop will help make sure your website is always on brand, online.
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